RBC BlueBay Asset Management has appointed Hayley Lai in a newly created role as director of marketing, Asia-Pacific.
Based in Hong Kong, she reports to Jayne Fieldhouse, managing director and head of global institutional marketing. Lai will lead the marketing efforts in APAC for RBC’s asset management business, supporting the firm’s continued growth across the region.
Lai has more than 13 years of experience in marketing and communications across the asset management industry. He joins the firm from PineBridge Investments ( now part of MetLife Investment Management ) in Hong Kong, where she led integrated marketing programmes across key Asia-Pacific markets, spanning brand campaigns, content strategy, digital marketing, public relations, events and product marketing. Prior to that, she spent nearly six years at AXA Investment Managers ( subsequently acquired by BNP Paribas Asset Management ), leading regional marketing and communications initiatives across Asia Pacific.
Welcoming Lai’s appointment, Fieldhouse says: “Asia-Pacific is central to our growth ambitions, and our business across the region is built on relationships, local relevance and genuine collaboration with clients. Hayley's role is to bring that to life, building RBC BlueBay's name and presence across APAC as we go from strength to strength."
