Che-Kun Hsu

French lender BNP Paribas has appointed Che-Kun Hsu as its head of wealth management ( WM ), Taiwan, a role in which he will lead the bank’s WM business there by driving client expansion, team performance and operational excellence in alignment with its Asia regional strategy and model.

With over 23 years of experience in wealth management and investment solutions, Hsu brings a wealth of expertise in delivering tailored exceptional client experiences.

He joins BNP Paribas from UBS Taiwan, where he served as product head for advisory and services, playing a pivotal role in shaping business strategies and introducing innovative product solutions. Earlier in his career, he held fund manager roles at Prudential Investment Trust and Capital Investment Trust, specializing in fixed income and asset management.

Che-Kun reports directly to Arnaud Tellier, the bank’s CEO for WM in Asia, and functionally to Bruno Boussard, its CEO of Taiwan.

“As one of the most dynamic economies in Asia, Taiwan is a strategically important market for BNP Paribas WM,” Tellier adds. “Rapid wealth creation and regulatory reform are driving demand for sophisticated WM services, presenting a significant opportunity for us to support the financial goals of its high-net-worth individuals and families.

“Hsu’s deep understanding of clients’ needs and proven track record will be instrumental in driving our growth ambitions in the market and reinforcing our position as a global player.”